Ep #138: Breaking Down Layer #1 of Your Referral Strategy

Episode #138 Show Notes:

It's time for our Business Building Giveaway in honor of Valentine's Day! This annual tradition was born from the idea that sometimes we might need a little help falling in love (or back in love) with growing and building our business!  You must sign up to be entered to win... as we give away one prize per hour for 14 hours on Friday, February 12th.  Deadline to register is quickly approaching so enter now!

Here's Some Episode Highlights:

If you thought we spent a lot of time digging into who our referral sources are over the last few episodes, I promise all that hard work has brought us to this point.
The last three episodes have been all really understanding who are our referral sources.
Understanding who they are, the relationship you have with them, if they are active or not active.
The reason is because they're at the center of a strong and stable referral strategy.  Since the first layer of a referral strategy is our existing referral sources
In a previous episode (#125), I introduced the concept of looking at your referral strategy from a layering approach.
The first layer of that strategy is what you do to take care of your existing referral sources.  Let's break the layer down, step-by-step.


If you need to go back and catch up on our series on Referral Sources, here's the previous episodes:
In episode #135  we pulled together our referral sources from the last few years plus rated our relationship with them.
In episode #136 , we used those results to calculate two very important numbers - our average referrals for the year and our referral explosion potential (if we're willing to do the work)!
And in episode #137 we learned how to determine which of our referral sources are active or inactive.
Make sure to jump into our Referrals Without Asking Facebook group to ask your questions and share your thoughts!

Here's How I Can Help You Generate More Referrals:

  1. Take the Referral Ninja Quiz to test your skills and abilities at generating referrals. (FREE)
  2. Check Out Our February Live and On-Demand Training...  we've scheduled our February training, so get registered to join in on the fun and learning PLUS we have multiple on-demand video trainings ready for you. 
  3. Buy my book - Generating Business Referrals Without Asking - and learn how to generate referrals through my 5 steps. (LESS THAN $16)

Coming Up:

Next episode is #139 and we'll talk to one business owner who'll share how powerful it was to uncover who his referral sources really are.
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