This episode is part two of a mini-series on the Client Experience (CX). For this episode we dive in to the 3 musts for a powerful, yet simple CX. If you do nothing else in regard to your CX, make sure you commit to do these three!
BUT FIRST: this episode is sponsored by my virtual Reverse Goal Setting Masterclass coming up on December 14, 2018. THAT IS NEXT WEEK! Recording is available if you cannot attend live but you must register! Check it out now!
Here are some highlights:
In this episode we break down these 3 CX musts:
MUST 1: Define your CX stages. Your business either has two stages or three stages.
MUST 2: Set Expectations. Never let your client assume what it will be like to work with you.
MUST 3: Make it Part of Your Workflow. To make it happen for each and every client, it has to be a part of your process so you execute on it.
As a reminder, the Client Experience is something all clients go through – whether you are intentional or not about it – and it dictates the feelings, attitude and behaviors your clients have toward your business.
The CX matters because without a sticky client experience it is hard to turn first-time clients into repeat clients, build positive brand reputation and buzz and generate referrals.
Links to Show Resources:
Episode #024: Is This One Thing Holding Back Your Referrals.
Looking for a deep dive now on the entire CX process? Check out this article: The Four Crucial Steps to a Sticky Client Experience.
Reverse Goal Setting Masterclass – join me for this virtual goal setting training where I will walk you through the steps and you will build as we go so you have your goals set – differently than ever before – AND ready to make them a reality!
Generating Business Referrals…Without Asking – buy your copy at your favorite book retailer today. (Chapter 8 outlines how to id your referral sources!)
Free Referrals Without Asking Facebook group – Join the 1000+ professionals committed to generating referrals without asking!
Coming up in the next episode – #026 – we continue the mini-series on the Client Experience and I will share with you how to up-level your CX in 3 easy ways for next year.