Ep #249: The Roots of Your Referral Relationships

Ep #249: The Roots of Your Referral Relationships

The roots of a relationship are crucial for growth. It’s not enough to have surface-level connections with potential referral sources. Instead, the focus should be on building deep and long-lasting relationships that cultivate trust and consistency. In this episode, I challenge the common tactics used in referral-based business growth, including asking, compensating, and gimmicks. These tactics can damage…

Ep #247: Can Referrals & Affiliates Co-Exist?

Ep #247: Can Referrals & Affiliates Co-Exist?

Do you ever find yourself confused about the different terms used in business, such as referrals, affiliates, and joint venture partnerships? While these terms may seem interchangeable, each one requires a different approach to incentivize individuals or businesses to bring in clients, and it’s important to understand the distinctions between them and how they can…

Ep #246: Applying KISS to Referrals

Ep #246: Applying KISS to Referrals

Have you ever heard the saying, “Complexity is the enemy of growth”? When it comes to building a referral-based business, this couldn’t be more true. That’s why, in this episode, we’re going to talk about applying the KISS method to your referral strategies to keep things simple.  Now, I know what you’re thinking: How can…