The Lies We Believe About Referrals

The Lies We Believe About Referrals

The holy grail of bringing in a new client is referrals. Of all the business development or sales tactics – referrals is the most coveted of all. Most people want them because they understand how powerful they are. We understand referrals are powerful because the referred prospective client, or referral, is “dropped into our laps”…

Manufactured Referrals Never Work

Manufactured Referrals Never Work

Have you ever asked for a referral? What happened? Did the person you ask pause and then answer with a stock response like, “let me think about it.”? Or, did they automatically shift posture – leaning back in the chair and shifting in the seat? With the shifting movement, they are subconsciously trying to put…