How to Double, Triple or Quadruple Your Referrals Without Asking, Compensating, or Wasting Time

Building a Referable Business

Implement a customized referral strategy so you can double or triple your business—with the 1:1 support and accountability you need to reach your goals.

Building a Referable Business

Implement a customized referral strategy so you can double or triple your business—with the 1:1 support and accountability you need to reach your goals.

Referrals don’t happen by accident.

But when you finally psych yourself up to go after referrals on purpose, you inevitably feel like you’re compromising you who are, your relationships, or both. It sucks to feel like every interaction comes with a hidden agenda, doesn’t it?

There’s a better way.

Get referrals naturally.

In Building a Referable Business, you’ll design a fully functioning referral system to grow your business—
without manipulating, incentivizing, or even asking.

Sneak Peek into Building a Referable Business!


If going it alone isn’t right for you,
you’re in the right place.

With Building a Referable Business, you get:

All my high-performing referral strategies and a clear plan to leverage them

A customized roadmap based on your starting point and your goals

Weekly group coaching sessions plus one-on-one calls with me

All the accountability and encouragement you need to succeed


I like to call it the whole enchilada.


$1,997 VALUE

To get referrals, your client experience has to be… referable. Access a powerful, affordable system to ensure your clients refer you.

*Available only as part of Building a Referable Business.*



Learn a simple, wildly effective process to stay connected with your referral sources so they bring you more of your ideal clients.

  • Modify your referral mindset and precisely identify your referral sources
  • Build your year-long referral experience
  • Use language that plants referral seeds
  • Follow our process to implement your plan and track your success
  • Unleash your referral explosion
  • Plus bonuses!!


$1,497 VALUE

Find out how to identify potential referral sources and turn them in a willing and eager salesforce for your business.

  • Identify the right people to become your referral sources
  • Cultivate clients and centers of influence into referral sources
  • Develop a sustainable, year-long referral plan
  • Learn language to plant referral seeds specific for those who’ve never referred you
  • Plus bonuses!!


$497 VALUE

Leverage my proven three-step process for gathering effective testimonials—without feeling like you’re fishing for compliments.

*Available only as part of Building a Referable Business.*



Learn exactly what to say and do to flip word-of-mouth buzz, introductions, and warm leads into real referrals.


$1,997 VALUE

Unpack nine situational referral strategies: what to ask a referred prospect in your first meeting, managing referrals through social media, and much more.


$997 VALUE

With your finely tuned referral strategy in place, it’s time to level up. Learn how to transfer ownership of referral source relationships, manage the changing nature of your business from a referral perspective, and more!


$525 VALUE

Having all of these tools at your fingertips can be overwhelming. Together, we’ll develop your personal roadmap so you know where to start and what to do next.


$1400 VALUE

As you complete specific activities and reach the milestone goals we decide on together, we’ll jump on calls to debrief and get you ready to take even more ground.


$9,000+ VALUE

Bring your questions every week and feel certain you’re on the right track. You’re never more than a week away from the help you need! Sessions are recorded and time-stamped for easy review.


$2,000 VALUE

Get encouragement, support, and accountability from other Building a Referable Business members who, like you, are on their way to a referral explosion.


$2,997 VALUE

During this live retreat, we spend time together – in-person – and work on getting you referral ready for the next year plus my proprietary Reverse Goal Setting Process. (Tentatively scheduled for December 2023.)


$500 VALUE

I have so many more fun and value-packed goodies for you. I can’t even let myself spill the beans, but you’ll want to keep an eye on your mailbox (not your inbox!).

This is a referral approach
you’ll feel good about using.


Be the real you. No more losing sleep over “using” people you care about!


Leverage what psychologists say is the actual reason people give referrals. 


Learn both the what and the how, down to the exact words to use with referral sources.


Instead of trying to be in the right place at the right time, draw referrals to you—naturally.

Get referrals naturally—without manipulating, incentivizing, or even asking.


I know it seems too good to be true.

It’s not.

I’m aware this is a contrarian view. After all, sales gurus have told us for decades that getting referrals means asking… and asking… and asking again.

Frankly, it’s obnoxious. And because most business owners have no interest in being obnoxious, it’s terrible advice!

That’s why my programs are rooted in relationship, not persistence or manipulation. It’s been a game-changer for me and for the thousands of business owners who’ve gone through my programs.

Yep… it works.

“Stacey not only teaches, but inspires. I’m grateful to work with her as my guide. Every time I interact with Stacey… I come away with a deeper understanding of how to make my business more referable, a clearer vision on my business direction, and a stronger motivation to execute on the plan.”
Steven Jaeger, Esq.
The Jaegar Firm
“Stacey always delivers value … and really cares about you and your success. I know it’s time to up my game with referrals… and I trust Stacey to show me the way. If I only brought on one new client, it easily covers the Building a Referable Business investment!”
Kevin Smith
Solutions Unlimited, LLC
“In one year I grew from 15 referrals to 55 referrals. Worth. Every. Penny. I’m so happy with Stacey’s methodology and the results! I exceeded my new client target and revenue target for the year (and did it before the end of the 3rd quarter).”
Jackie Ho
Ho & Lacy Architecture
“I love that I’m no longer the “local networking guy” and I’m growing my business by referrals. I received 17 in just a few months and increased my closing ratio with referred prospects.”
Adam Goldman
FranChoice Consultant
“I received almost 20 new referrals and cultivated multiple new referral sources. What I love about my referral success is how it’s part of my success in opening my own real estate office.”
Melissa Herman
Real Estate Agent
I am taking control of my referrals and in my first year starting to see awesome results. I’ve already almost tripled my ROI from joining BRB.”
Denise Pough
Interior Designer

Let’s recap.

Here’s everything you get with Building a Referable Business™:

  • Expert, one-on-one guidance from someone who’s cracked the code on referrals
  • 18 complete courses divided into individual trainings and bite-sized video lessons to prevent overwhelm
  • Customized roadmap with 90-day sprints so you tackle the trainings you need in the right order and are held accountable to completing them
  • Weekly group coaching to answer your questions and keep you on track toward your goals
  • Downloadable workbooks to accelerate your learning
  • Plug-and-play templates, scripts, and processes so you don’t have to start from scratch
  • Strategies, accountability, and support valued at more than $20,000

Let go of…

  • Asking for referrals. Period. Yes, u003cemu003eseriously.u003c/emu003e
  • Joining leads groups and dreading every meeting.
  • Stalking your LinkedIn contacts hoping for new connections.
  • Wasting money on incentives for testimonials and compensation for referrals.
  • Emailing your database every month to stay in touch.

And say yes to…

  • Authentically connecting with clients to turn them into raving, referring fans.
  • Knowing what to say, with confidence, to plant referral seeds.
  • Receiving referrals from the same clients and contacts year after year.
  • Cultivating new referral sources without feeling needy or desperate.
  • Doubling, tripling, or even quadrupling your business through a consistent stream of high-quality referrals.

Get unlimited access to the whole enchilada for a full year.

Choose the Building a Referable Business plan that’s right for you.

Most Flexible

12 monthly payments of 


Best Value
(saves 2 months!)

1 payment of



Let’s do some math.

How much is it costing you to not have a sustainable referral system in place?

Think about how much a referral is worth (meaning the revenue you make on a new client).
If a few referrals provide 5-figures of revenue or more ($10k +), then BRB is a no brainer. 

Let’s break this down with some real numbers.

In this example, each new client you onboard provides $5,000 in annual revenue.
If you receive an average of five referrals per year, that’s $25,000 (not bad!)

  • If you only doubled your referrals, you’d earn $50,000.
  • If you tripled your referrals, you’d earn $75,000.
  • And if you quadrupled your referrals—which many of my students do in just one year—you’d earn $100,000.
    That’s a big jump in revenue from just $25,000!


The only way to go is up.

Again: How much is it costing you to not join Building a Referable Business?

This could be your story, too.

Pull quote from video testimonial.

Getting more referrals is so much easier than you think.


Sign up.

Walk step-by-step through a referral strategy that feels good and works great.


Buckle up.

You’ll be amazed by how quickly your confidence grows! Be ready for a tsunami of relief. 


Level up.

As you start showing up for your referral sources, they’ll show up for you. Over and over again.


You’re probably wondering…

BRB provides 1-on-1 attention and ongoing accountability so we keep the group size limited. It works incredibly well for the right businesses, so when you complete the application we are able to assess if BRB is right for you!

This program is ideal for business owners who are fed up with “always be asking” and want to grow in a way that feels true to you. Whether you’re currently receiving no referrals or you have a few referral sources and are ready for lots more, you’ll get exactly what you need to reach your goals. And if you know yourself well enough to know you need someone holding your feet to the fire, Building a Referable Business was designed with YOU in mind!

Building a Referable Business combines all of my stand-alone programs into one package and gives you access to an onboarding call and milestone calls with me plus ongoing support through group coaching calls.

Within the first 90 days, you’ll implement at least one referral strategy that’ll bring you new referrals. Beyond that, you’ll be building a long-term strategy so you can level-up year after year.

Including the video lessons, homework, and group coaching, you can expect to spend 2-4 hours per month designing and implementing your complete referral system.

You betcha. And then some.

Both. The truth is, whether you’re B2B or B2C, you’re ultimately H2H: Human to Human. And because my process is grounded in relationships, it works across all industries. But please note, I don’t recommend this program for those in retail, hospitality, medical (doctors/dentists), or online course creators.

I designed Building a Referable Business to not be overwhelming! When we get started together, we’ll build out your first 90-Day Sprint – your step-by-step roadmap – and all you’ll focus on is completing the tasks within your current 30-day period. Most tasks are bite-size, just like the videos for the programs. Plus, you’ll have all the templates you need, so you don’t reinvent the wheel.

BUT… there is work involved, which is why I offer group coaching sessions to get all your questions answered and your specific situations dissected every week. Plus we’ll hang out a few more times throughout the year for, 1-on-1 milestone checkpoints, and you have unlimited access to the program for a year. You can go at your own pace depending on the season your business is in right now.. 

First and foremost, this is the approach I used to grow my own business and still actively use it today. It’s also working for thousands of business owners like these:

“Every time I interact with Stacey… I come away with a deeper understanding of how to make my business more referable, a clearer vision on my business direction, and a stronger motivation to execute on the plan.” – Steven Jaeger, Esq., The Jaegar Firm

“I know it’s time to up my game with referrals… and I trust Stacey to show me the way. If I only brought on one new client, it easily covers the Building a Referable Business Investment!” – Kevin Smith, Solutions Unlimited, LLC

“I’m so happy with Stacey’s methodology and the results! I exceeded my new client target and revenue target for the year (and did it before the end of the 3rd quarter).” – Jackie Ho, Ho & Lacy Architecture

Still not sure? Read the answer to the next question to see if you’re on board with my philosophy.

There are many ways to generate referrals but I believe my way is the best way. Let me tell you why:

Every expert or guru out there teaches what they know (supposedly). They form a philosophy that is at the center of what they believe and then teach. And their philosophy informs the strategies and processes they teach you. From those strategies and processes come the tactics and tools they believe you need to use to be successful.

So, when you make a decision to listen to an expert or guru make sure you understand their philosophy first. It allows you to be a better consumer of their message, marketing and ultimately their materials and products.

So, to fully understand what I am all about it is important you understand my philosophy first. Then you can decide if it works for you.

Referrals only come from relationships.
Relationships come from connections.
And connections are built through ongoing touch points.

I believe referrals are the least understood, least utilized and hands down the BEST tactic in our Sales/Business Development toolbox.I believe the ability to generate referrals is a skill you NEED to master…and totally can…all while respecting your comfort zone.

I’m a contrarian to the decades of advice out there on generating referrals and I know it. I also have results on my side so I know you don’t have to follow the conventional advice just because it’s all that has been available for the last 30 years or so. Most advice given on generating referrals is to receive referrals you have to ask. Or that to receive referrals, you need a gazillion touchpoints mailed and emailed every month or week. And to receive referrals you have to know how to manipulate the situation by taking advantage of reciprocity.

In my opinion these are all wrong. Dead wrong. And it is this type of advice that leads people to write off referrals as a practical strategy to use to grow their client base.

I know there are plenty of businesses out there doing just fine without generating referrals in their business.

All I can offer you is this: by building a plan to generate referrals in my business and those of my clients, we are able to save time, bring on better clients and make more money. We know that by following the plan – the strategy – we can count on referrals consistently and continuously (and not feel uncomfortable).

The cool thing is, you don’t need to spend much money (or time) in order to attain success. You just need to have an understanding of WHAT to do (the HOW) and a shoestring budget.



Referral Ninja Roadmap

Let go of “always be asking” and discover a referral-generation strategy you’ll actually feel good about using.