Growth By Referrals

Create and execute a process to grow your business by getting more referrals from your existing sources.

Growth By Referrals

Create and execute a process to grow your business by getting more referrals from your existing sources.

You want more referrals.

But the only thing worse than asking for a referral is asking for another one. It feels gross, doesn’t it? Needy. Annoying. Desperate.

There’s a better way.

Get referrals on repeat.

In Growth By Referrals, you’ll learn a simple, wildly effective process
to stay top of mind with your referral sources so they bring you more of your ideal clients—
without manipulating, incentivizing, or even asking.

Breaking Down Who Joins GBR
(and a behind the scene peek)


Growth By Referrals is ideal for you if:

  • You’ve been in business for more than two years.

    Still a newbie? Head over to Referring Machines.
  • You have at least five referral sources.

    Not there yet? Referring Machines is the running start you need.


Here’s the secret sauce.

In just five hours—including homework—you’ll go from Referral Ninja Beginner to Referral Ninja Master.

Step 1


Adopt a game-changing
mindset that’ll free you from “always be asking” immediately and forever.

  • Uncover the crucial difference between Client Experience (CX) and Referral Experience (RX).
  • Find out how to reward the right behavior in your referral sources.
  • Start tracking your referrals so you can make data-driven decisions going forward.

Step 2


Find out the only two referral sources you need, and use a time-saving template to identify your top sources.

  • Get clear on whom you’re targeting for referrals so you can grow your business faster.
  • Know how to prioritize your referral sources to make the best use of your time.
  • Set your goals for the rest of the Growth by Referrals program.

Step 3


Discover how to stay top-of-mind with your referral sources—on a shoestring budget and in record time.

  • Learn how to keep your referral experience simple and refreshing, not annoying or confusing.
  • Access four must-have referral experience touch points (plus several other nice-to-haves).
  • Leverage plug-and-play templates and sample referral plans from other business owners.

Step 4


Influence how—and how often—your referral sources think about you, so they can’t help but refer new clients to you.

  • Access my psychology-backed referral seed formula and scripts.
  • Understand the right way to thank referrals for their support.
  • Draw from multiple examples as you develop your own natural, effortless touch point language.

Step 5


Get step-by-step instructions to ensure you put your plan into action— and get more referrals in less time.

  • Understand how to add your touch points to your existing workflow without breaking a sweat.
  • Get tips on how to delegate and outsource parts of your plan.
  • Access a specialized, advanced tracking template to make sure you evaluate the right results.

Step 6


Take your referral experience to the next level, get higher-quality referrals, and increase your close rate.

  • Feel confident having next-level conversations with referral sources so they bring you even better leads.
  • Access my exclusive tracking dashboard so I can review your progress.
  • Celebrate your status as an official Referral Ninja Master.

This is a referral approach
you’ll feel good about using.


Be the real you. No more losing sleep over “using” people you care about!


Leverage what psychologists say is the actual reason people give referrals. 


Learn both the what and the how, down to the exact words to use with referral sources.


Instead of trying to be in the right place at the right time, draw referrals to you—naturally.


I know it seems too good to be true.

It’s not.

I’m aware this is a contrarian view. After all, sales gurus have told us for decades that getting referrals means asking… and asking… and asking again.

Frankly, it’s obnoxious. And because most business owners have no interest in being obnoxious, it’s terrible advice!

That’s why my programs are rooted in relationship, not persistence or manipulation. It’s been a game-changer for me and for the thousands of business owners who’ve gone through my programs.

Yep… it works.

“We have received 77% more accounts resulting in 115% INCREASE in new clients from referrals!”
Michelle O’Conner
O’Connor Insurance Associates
“Very quickly we increased our referrals by 30%. Then at the end of our first year, our referral generation was up over 70%.”
Mike Eklund
Financial Symmetry
“I received the SAME NUMBER of referrals in one quarter than I had received the entire year before.”
Stacey Cohen
eXp Realty

I have even more goodies for you.

Get $6,000+ in bonus training and support for free when you purchase Growth By Referrals.

  • Script + Process
    How to Follow Up with Referral Sources
    ($2,000 value)
    Sending a handwritten thank you note to referral sources is crucial. But it’s not enough. Find out what else you can do to keep the referrals coming.
  • Script + Process
    How to Save Lost Referrals
    ($2,000 value)
    Learn how to flip word-of-mouth buzz, introductions, and warm leads into real referrals.
  • Resource
    Referral Thank You Cards
    ($200 value)
    Receive a supply of printed thank you cards to send to your referral sources—and know exactly what to write on them to keep the referrals flowing.
  • Support
    Private Online Community
    ($2,000 value)
    Get encouragement, support, and accountability from other Growth By Referrals members who, like you, are on their way to a referral explosion.

Let’s recap.

Here’s everything you get with Growth By Referrals:

  • Six video modules with bite-sized lessons to prevent overwhelm
  • A downloadable workbook to accelerate your learning
  • Plug-and-play templates so you don’t have to start from scratch
  • Opportunities to upload your work for review and accountability
  • Expert guidance from someone who’s cracked the code on referrals
  • Badges to track your progress from Referral Ninja Beginner to Master
  • Bonuses valued at more than $6,000: processes, scripts, and support 
  • 10-day money-back guarantee

Here’s the bottom line…

You’ll walk away from Growth By Referrals with a fully built out, 
systematized strategy to deliver memorable and meaningful outreach.
(And possibly more referrals than you know what to do with.)

Get unlimited access for a full year.

“We have 20x the ROI of the Growth By Referrals program, not to mention our increase in referrals!”

Masahiro Yamazaki
Oppenheimer & Co.

Most Flexible

Three monthly payments of


Best Value

One payment of


10-Day Money-Back Guarantee

If you discover Growth By Referrals isn’t right for you after completing Modules 1-3, we’ll refund your money. To meet the requirements for the refund, you must complete Modules 1-3, upload your completed work for Modules 2 and 3, and email us for a refund no later than 10 days after your purchase.

Getting more referrals is so much easier than you think.


Sign up.

Walk step-by-step through a referral strategy that feels good and works great.


Buckle up.

You’ll be amazed by how quickly your confidence grows! Be ready for a tsunami of relief. 


Level up.

As you start showing up for your referral sources, they’ll show up for you. Over and over again.


You’re probably wondering…

Growth By Referrals is ideal if you’ve been in business for more than two years, have at least five referral sources, and are a motivated self-starter. If you have a newer business or you’re just starting to build a referral strategy, check out Referring Machines. If you want 1:1 support and accountability, check out Building a Referable Business.

If you’re looking for a “get rich fast” scheme or hail-mary pass, please don’t buy this program. Although many clients have experienced an initial fast uptick in referrals upon completing the program, Growth By Referrals will help you build a long-term strategy. The truth is, I can’t guarantee your immediate success. But I do know this: If you buy the program and do nothing, nothing will change for you.

It’ll take you about 5 hours to complete the program, including homework. From there, depending on the referral experience plan you create, execution will take 25-30 hours total over an entire year. Yes, in one year!

You betcha. The Growth By Referrals program is designed to move you from a Referral Ninja Beginner to a Referral Ninja In Training and arriving at a Referral Ninja Master. In fact, the modules are built so that as you finish them you move from one ninja level to the next. Completing Modules 1 and 2 confirms your status as a beginner with the right foundation set. Completing Modules 3, 4 and 5 moves you to a Referral Ninja In Training. When you complete Module 6 you’ll be an official Referral Ninja Master.

If you’ve been in business fewer than two years or have fewer than five referral sources, consider Referring Machines instead.

Both. The truth is, whether you’re B2B or B2C, you’re ultimately H2H: Human to Human. And because my process is grounded in relationships, it works across all industries. But please note, I don’t recommend this program for those in retail, hospitality, medical (doctors/dentists), or online course creators.

I designed Growth By Referrals to not be overwhelming! The videos walk you through the six steps. You’ll have a workbook to keep you moving forward. And you’ll have all the templates you need, so you don’t reinvent the wheel. 

BUT… there is work involved, which is why I offer the Growth By Referrals online community group and why you have unlimited access to the program for a year. You can go at your own pace depending on the season your business is in right now.

Our online community will help you stay on task and on track. But if you want even more accountability and 1:1 support from me, check out Building a Referable Business.

First and foremost, this is the approach I used to grow my own business and still actively use it today. It’s also working for thousands of business owners like these:

“Our bookkeeping firm averaged about 2 referrals a month before the Growth By Referrals program. After following the program, my monthly referrals increased to 6! From about 20 referrals per year to more than 70 in a year… I experienced an increase of 350% in referrals. The Growth By Referrals program is a well-thought out training that allows you to dig deep into your process of client acquisition and helps you automate steps that are crucial in keeping top of mind with your referral sources!” – Carolina Aponte, Owner, CAJA Holdings (Bookkeeping Firm)

“I joined the GBR program and it was a real shift for me because it’s been ingrained in me to ASK for referrals, all the time, every time. After starting GBR, I immediately stopped what I was doing and then the magic started. I’m actually receiving more referrals and repeat business than before. I’m focused on my true referral sources and saving time allowing me space to give great service to my current clients. Plus by spending less money and time not trying to be “everything to everybody” in my database – but focused on my referral sources – has made me more profitable too!” -Diana McCredie Colin, Real Estate Agent, Keller Williams

“I chose Stacey’s program because she is a straight-shooter and I trust her. Before I started the Growth By Referrals program, I only received about 3 referrals per year but now – I have more than quadrupled my referrals and doubled my number of referral sources sending me referrals! Because I had received referrals in the past, I knew I was capable of receiving more. I just needed a process to release those hidden referrals but I just didn’t know how. Stacey taught me how to unlock it.” -David Ferguson, Financial Advisor/Planner, HF Financial/Mass Mutual

Still not sure? Read the answer to the next question to see if you’re on board with my philosophy.

There are many ways to generate referrals but I believe my way is the best way. Let me tell you why:

Every expert or guru out there teaches what they know (supposedly). They form a philosophy that is at the center of what they believe and then teach. And their philosophy informs the strategies and processes they teach you. From those strategies and processes come the tactics and tools they believe you need to use to be successful.

So, when you make a decision to listen to an expert or guru make sure you understand their philosophy first. It allows you to be a better consumer of their message, marketing and ultimately their materials and products.

So, to fully understand what I am all about it is important you understand my philosophy first. Then you can decide if it works for you.

Referrals only come from relationships.
Relationships come from connections.
And connections are built through ongoing touch points.

I believe referrals are the least understood, least utilized and hands down the BEST tactic in our Sales/Business Development toolbox.I believe the ability to generate referrals is a skill you NEED to master…and totally can…all while respecting your comfort zone.

I’m a contrarian to the decades of advice out there on generating referrals and I know it. I also have results on my side so I know you don’t have to follow the conventional advice just because it’s all that has been available for the last 30 years or so. Most advice given on generating referrals is to receive referrals you have to ask. Or that to receive referrals, you need a gazillion touchpoints mailed and emailed every month or week. And to receive referrals you have to know how to manipulate the situation by taking advantage of reciprocity.

In my opinion these are all wrong. Dead wrong. And it is this type of advice that leads people to write off referrals as a practical strategy to use to grow their client base.

I know there are plenty of businesses out there doing just fine without generating referrals in their business.

All I can offer you is this: by building a plan to generate referrals in my business and those of my clients, we are able to save time, bring on better clients and make more money. We know that by following the plan – the strategy – we can count on referrals consistently and continuously (and not feel uncomfortable).

The cool thing is, you don’t need to spend much money (or time) in order to attain success. You just need to have an understanding of WHAT to do (the HOW) and a shoestring budget.



Referral Ninja Roadmap

Let go of “always be asking” and discover a referral-generation strategy you’ll actually feel good about using.