Turn clients and contacts into —

Referring Machines

Learn a step-by-step process to identify potential referral sources and encourage them to bring you more and more business without even asking them to.

Turn clients and contacts into —


Learn a step-by-step process to identify potential
referral sources and encourage them to bring you
more and more business without even asking them to.

“Always be asking” feels awful.

You want to grow your business by serving more clients.

But that’s what most sales programs teach: “If you want referrals, you have to ask for them.” Even if that were true (it’s absolutely not), what happens if you have no one to ask?

I guarantee you have a ton of potential referral sourcesYou just don’t know it yet.

Get referrals naturally.

In Referring Machines, you’ll learn a simple, wildly effective process
to build your referral network and generate more referrals
without manipulating, incentivizing, or even asking.

A Quick Behind the Scenes Look at Referring Machines


Referring Machines is ideal for you if:

  • You’ve been in business for less than two years.

    Have more experience? Consider Growth By Referrals.
  • You have 0 referral sources – or need more of them.

    To build a sustainable business, you’ll always need to know how to cultivate more referral sources.


Go from square one to success.


Follow a simple, step-by-step process to identify referral sources from your clients and centers of influence.


Leverage my proven process to cultivate clients to refer you new clients. Without asking them to.


Discover an easy-to-use strategy for staying top-of-mind with those who know, like, and trust you.


Learn my “Running 5, Keeping Warm” process to keep your efforts going strong all year long.


Access my tried-and-true language for follow-ups so you get referrals on repeat.


Learn how to flip word-of-mouth buzz, introductions, and warm leads into real referrals. 

Plus access our exclusive online community for encouragement, support, and accountability.

This is a referral approach
you’ll feel good about using.


Be the real you. No more losing sleep over “using” people you care about!


Leverage what psychologists say is the actual reason people give referrals. 


Learn both the what and the how, down to the exact words to use with referral sources.


Instead of trying to be in the right place at the right time, draw referrals to you—naturally.


I know it seems too good to be true.

It’s not.

I’m aware this is a contrarian view. After all, sales gurus have told us for decades that getting referrals means asking… and asking… and asking again.

Frankly, it’s obnoxious. And because most business owners have no interest in being obnoxious, it’s terrible advice!

That’s why my programs are rooted in relationship, not persistence or manipulation. It’s been a game-changer for me and for the thousands of business owners who’ve gone through my programs.

Yep… it works.

“It worked! I just started working the process and after meeting with one new potential referral source, they referred me a new client!”
Kate Kovats
“I have more than quadrupled by referrals by doubling my number of referral sources!”
David Ferguson
HF Financial
“We are receiving 3 referrals a week for the last few months! … I never expected to see results this quickly.”
Jackie Ho
Ho & Lacy Architecture

I have even more goodies for you.

Get $6,000+ in bonus training and support for free when you purchase Referring Machines.

  • Script + Process
    Networking Engagement Referral Seed Language
    ($2,000 value)
    Know exactly how to plant referral seeds when you are meeting with new or old contacts at networking events or in 1-on-1 meetings to seed the idea of referring you.
  • Script + Process
    How to Save Lost Referrals
    ($2,000 value)
    Learn how to flip word-of-mouth buzz, introductions, and warm leads into real referrals.
  • Resource
    Referral Thank You Cards
    ($200 value)
    Receive a supply of printed thank you cards to send to your referral sources—and know exactly what to write on them to keep the referrals flowing.
  • Support
    Private Online Community
    ($2,000 value)
    Get encouragement, support, and accountability from other Referring Machines members who, like you, are on their way to a referral explosion.

Here’s the bottom line…

You’ll walk away from Referring Machines with a blueprint of the exact steps to take
to increase the number of people who refer business to you.

Get unlimited access for a full year.

I had one referral source sending 6-7 referrals a year. NOW I RECEIVE MORE THAN 40 REFERRALS A YEAR – 7 YEARS IN A ROW – all from a growing list of referral sources.
Amanda Mingo
Rawls, Scheer, Clary, and Mingo Law Firm

Most Flexible

Two monthly payments of


Best Value

One payment of


5-Day Money-Back Guarantee

If you discover Referring Machines isn’t right for you, email us within 5 days of purchase for a refund. If you request a refund, you cannot use any of the material or information you learned from the program.

Getting more referrals is so much easier than you think.


Sign up.

Walk step-by-step through a referral strategy that feels good and works great.


Buckle up.

You’ll be amazed by how quickly your confidence grows! Be ready for a tsunami of relief. 


Level up.

As you start showing up for your referral sources, they’ll show up for you. Over and over again.


You’re probably wondering…

Absolutely! Referring Machines is for anyone who wants to learn how to receive referrals from people who’ve never referred you. If you’re starting from scratch this program is for you.

First, congrats on having active referral sources! But keep in mind, your current referral sources could move, change jobs, or stop referring you for any number of reasons. Knowing exactly how to cultivate new sources is crucial for your long-term success.

Referring Machines takes about three hours to complete—including building out your master list of potential referral sources. From there, you can expect to invest 2-4 hours per month cultivating those relationships. This is a great strategy to learn that you can turn off and on as needed, as well!

A full year! You can access the training as often as you want for 365 days from the date of purchase.

Cultivating new referral sources—from people who’ve never referred you—takes time. I strongly encourage you to commit to following the process for a year. But trust me: When you start receiving referrals from new people, it feels amazing and you’ll be excited to keep going! 

Not quite yet. To become a Referral Ninja Master, you first need plenty of referral sourcesThat’s exactly what Referring Machines will get you. Then, you can move into Growth By Referrals and grow your skills. (Or, start with Building a Referable Business and get the whole enchilada at once!)

Both. The truth is, whether you’re B2B or B2C, you’re ultimately H2H: Human to Human. And because my process is grounded in relationships, it works across all industries. But please note, I don’t recommend this program for those in retail, hospitality, medical (doctors/dentists), or online course creators.

Absolutely! I designed Referring Machines for busy professionals. Go at your own pace and lean on the online community for support and encouragement.

Our online community will help you stay on task and on track. But if you want even more accountability and 1:1 support from me, check out Building a Referable Business.

There are many ways to generate referrals but I believe my way is the best way. Let me tell you why:

Every expert or guru out there teaches what they know (supposedly). They form a philosophy that is at the center of what they believe and then teach. And their philosophy informs the strategies and processes they teach you. From those strategies and processes come the tactics and tools they believe you need to use to be successful.

So, when you make a decision to listen to an expert or guru make sure you understand their philosophy first. It allows you to be a better consumer of their message, marketing and ultimately their materials and products.

So, to fully understand what I am all about it is important you understand my philosophy first. Then you can decide if it works for you.

Referrals only come from relationships.
Relationships come from connections.
And connections are built through ongoing touch points.

I believe referrals are the least understood, least utilized and hands down the BEST tactic in our Sales/Business Development toolbox.I believe the ability to generate referrals is a skill you NEED to master…and totally can…all while respecting your comfort zone.

I’m a contrarian to the decades of advice out there on generating referrals and I know it. I also have results on my side so I know you don’t have to follow the conventional advice just because it’s all that has been available for the last 30 years or so. Most advice given on generating referrals is to receive referrals you have to ask. Or that to receive referrals, you need a gazillion touchpoints mailed and emailed every month or week. And to receive referrals you have to know how to manipulate the situation by taking advantage of reciprocity.

In my opinion these are all wrong. Dead wrong. And it is this type of advice that leads people to write off referrals as a practical strategy to use to grow their client base.

I know there are plenty of businesses out there doing just fine without generating referrals in their business.

All I can offer you is this: by building a plan to generate referrals in my business and those of my clients, we are able to save time, bring on better clients and make more money. We know that by following the plan – the strategy – we can count on referrals consistently and continuously (and not feel uncomfortable).

The cool thing is, you don’t need to spend much money (or time) in order to attain success. You just need to have an understanding of WHAT to do (the HOW) and a shoestring budget.



Referral Ninja Roadmap

Not sure if Referring Machines is right for you? Get a taste of my approach with this freebie.