Ep #297: Referral Experience vs Client Experience

Ep #297: Referral Experience vs Client Experience

When developing a referral strategy, it is crucial to differentiate between the client experience and the referral experience. While the client experience may include moments where referrals can be generated, the referral experience is specifically targeted at existing referral sources. To effectively build a referral strategy, it is necessary to categorize individuals into three groups:…

Ep #296: Leveraging Referrals in Unique Ways

Ep #296: Leveraging Referrals in Unique Ways

While I often teach specific referral strategies, other opportunities may arise in your business that can be used to generate referrals. By applying what I call the “Stacey lens” to these situations, you can identify these opportunities and create a referral-focused approach. Some examples of these unique opportunities are launching a new website, hitting a…