Just because something appears to be true, and everyone goes along with it, doesn’t mean it makes sense. In this episode, we explore the misconceptions surrounding referrals and how understanding human behavior can revolutionize your referral strategy. Here are three key takeaways from the episode: Referrals Aren’t About You: When someone refers a potential client…
We are celebrating our 300th episode of the Roadmap to Referrals podcast! In this special episode, I reflect on the incredible journey we’ve been on together and share 13 valuable lessons I’ve learned along the way. Below are three of the lessons from this milestone episode: The Power of Connectivity: I’ve discovered the unique connection…
In this episode, we dive into a topic that many business owners grapple with – the tension between what we can and can’t control when it comes to referrals. Here are the three main takeaways from this episode: Desire and Opportunity: Referrals are not about asking for them or providing incentives. To truly understand referrals,…
Referrals play an important role in sustaining a business, especially in challenging market conditions. This episode showcases the success of Melissa Herdman, a real estate agent who has experienced significant referral growth by implementing strategies she’s learned in BRB. Despite facing industry shifts, Melissa consistently receives a high volume of referrals each year. After working…
When developing a referral strategy, it is crucial to differentiate between the client experience and the referral experience. While the client experience may include moments where referrals can be generated, the referral experience is specifically targeted at existing referral sources. To effectively build a referral strategy, it is necessary to categorize individuals into three groups:…
As a business owner there is nothing quite like the light bulb going off in your mind that gives you the direction you need. Lacey Michalek is a Houston Interior Designer who experienced a major mindset shift when it came to referrals. She reveals the valuable insights she gained from our programs, Referring Machines and…