Are you neglecting potential referral sources without even realizing it? When seeking referrals, understand that the people you are reaching out to are living, breathing, and feeling individuals. They are not just potential sources of referrals but human beings who crave genuine connections. Here are a few things to remember: Genuine Connections Matter: Building genuine…
In this episode, I discuss five common rookie referral mistakes many people make when trying to build a referable business. It doesn’t matter if you’ve been in business for three years or thirty. If you’re starting to really think about referrals in your business, you are bound to make a few missteps. Here’s a quick…
When developing a referral strategy, it is crucial to differentiate between the client experience and the referral experience. While the client experience may include moments where referrals can be generated, the referral experience is specifically targeted at existing referral sources. To effectively build a referral strategy, it is necessary to categorize individuals into three groups:…
Personalization vs. Automation: which is the key to successful referrals? Spoiler alert — it’s not a versus thing at all. It’s about finding the perfect balance between the two. In this episode, I’ll explain the importance of blending personalization and automation in the right balance to effectively cultivate referrals. When building your outreach to existing…