Ep #281: Automation, Personalization and Referrals

Ep #281: Automation, Personalization and Referrals

Personalization vs. Automation: which is the key to successful referrals? Spoiler alert — it’s not a versus thing at all. It’s about finding the perfect balance between the two. In this episode, I’ll explain the importance of blending personalization and automation in the right balance to effectively cultivate referrals. When building your outreach to existing…

Ep #273: My Leads Framework

Ep #273: My Leads Framework

Do you know how to avoid the rocking horse syndrome inside your business? By having the right leads framework. Every day as a business owner you make a multitude of decisions. From mundane ones to important ones. Little ones to big ones. Some decisions are inconsequently to the growth of your company. But the decisions…