Ep #297: Referral Experience vs Client Experience

Ep #297: Referral Experience vs Client Experience

When developing a referral strategy, it is crucial to differentiate between the client experience and the referral experience. While the client experience may include moments where referrals can be generated, the referral experience is specifically targeted at existing referral sources. To effectively build a referral strategy, it is necessary to categorize individuals into three groups:…

Ep #296: Leveraging Referrals in Unique Ways

Ep #296: Leveraging Referrals in Unique Ways

While I often teach specific referral strategies, other opportunities may arise in your business that can be used to generate referrals. By applying what I call the “Stacey lens” to these situations, you can identify these opportunities and create a referral-focused approach. Some examples of these unique opportunities are launching a new website, hitting a…

Ep #246: Applying KISS to Referrals

Ep #246: Applying KISS to Referrals

Have you ever heard the saying, “Complexity is the enemy of growth”? When it comes to building a referral-based business, this couldn’t be more true. That’s why, in this episode, we’re going to talk about applying the KISS method to your referral strategies to keep things simple.  Now, I know what you’re thinking: How can…

Ep #238: Must Have Referral Strategies

Ep #238: Must Have Referral Strategies

There are many strategies that I teach every day because they’re the foundational strategies you need in your business. Those three foundational strategies consist of having a referable client experience, a strategy where you can generate referrals from your existing referral sources, and a strategy for turning new folks into referral sources. But we know…