Ep #306: What Potential Referral Sources Need You to Know

Ep #306: What Potential Referral Sources Need You to Know

Are you neglecting potential referral sources without even realizing it? When seeking referrals, understand that the people you are reaching out to are living, breathing, and feeling individuals. They are not just potential sources of referrals but human beings who crave genuine connections. Here are a few things to remember: Genuine Connections Matter: Building genuine…

Ep #297: Referral Experience vs Client Experience

Ep #297: Referral Experience vs Client Experience

When developing a referral strategy, it is crucial to differentiate between the client experience and the referral experience. While the client experience may include moments where referrals can be generated, the referral experience is specifically targeted at existing referral sources. To effectively build a referral strategy, it is necessary to categorize individuals into three groups:…