Building a referable business requires strategic planning and thoughtful execution of touchpoints with referral sources. In this episode, I reveal some of the insightful questions my clients have asked during our coaching sessions. Here are three key takeaways from this episode: Handwritten Touchpoints: One of the questions that frequently arises is whether all touchpoints need…
Are you neglecting potential referral sources without even realizing it? When seeking referrals, understand that the people you are reaching out to are living, breathing, and feeling individuals. They are not just potential sources of referrals but human beings who crave genuine connections. Here are a few things to remember: Genuine Connections Matter: Building genuine…
Want to receive more referrals consistently? Start by mastering your thank you card. Don’t underestimate the impact of a handwritten thank you card for referrals. In this episode, I break down the essential steps to nailing your thank you card. Here are three key takeaways from this jam-packed episode: The Power of a Handwritten Thank…
In this episode, I discuss five common rookie referral mistakes many people make when trying to build a referable business. It doesn’t matter if you’ve been in business for three years or thirty. If you’re starting to really think about referrals in your business, you are bound to make a few missteps. Here’s a quick…
Just because something appears to be true, and everyone goes along with it, doesn’t mean it makes sense. In this episode, we explore the misconceptions surrounding referrals and how understanding human behavior can revolutionize your referral strategy. Here are three key takeaways from the episode: Referrals Aren’t About You: When someone refers a potential client…
We are celebrating our 300th episode of the Roadmap to Referrals podcast! In this special episode, I reflect on the incredible journey we’ve been on together and share 13 valuable lessons I’ve learned along the way. Below are three of the lessons from this milestone episode: The Power of Connectivity: I’ve discovered the unique connection…
In this episode, we dive into a topic that many business owners grapple with – the tension between what we can and can’t control when it comes to referrals. Here are the three main takeaways from this episode: Desire and Opportunity: Referrals are not about asking for them or providing incentives. To truly understand referrals,…
Referrals play an important role in sustaining a business, especially in challenging market conditions. This episode showcases the success of Melissa Herdman, a real estate agent who has experienced significant referral growth by implementing strategies she’s learned in BRB. Despite facing industry shifts, Melissa consistently receives a high volume of referrals each year. After working…
When developing a referral strategy, it is crucial to differentiate between the client experience and the referral experience. While the client experience may include moments where referrals can be generated, the referral experience is specifically targeted at existing referral sources. To effectively build a referral strategy, it is necessary to categorize individuals into three groups:…
Lasting investments in your business can be the scariest to make. Not only because they require a financial investment but because they will ask you to shift your mindset, change how you do things, and need your commitment. But when you take the leap to make a lasting investment, it changes everything. And your business…