Episode #086 Show Notes:
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Here are some highlights:
Today's episode comes from an article I read a few years back which I had tucked away and recently discovered.
The article is a summary of Laszlo Bock's book Work Rules! about what Google learned when they tried to increase referrals for new employees (candidates) from their existing employees.
We can apply what Google learned to how we generate new client referrals.
What they learned that didn't work:
Increasing the "referral bonus"
A more pleasant process for the candidate who had been referred