Ep #282: Growing Through Referrals… An Interior Designer’s Story

Ep #282: Growing Through Referrals… An Interior Designer’s Story

As a business owner there is nothing quite like the light bulb going off in your mind that gives you the direction you need. Lacey Michalek is a Houston Interior Designer who experienced a major mindset shift when it came to referrals. She reveals the valuable insights she gained from our programs, Referring Machines and…

Ep #281: Automation, Personalization and Referrals

Ep #281: Automation, Personalization and Referrals

Personalization vs. Automation: which is the key to successful referrals? Spoiler alert — it’s not a versus thing at all. It’s about finding the perfect balance between the two. In this episode, I’ll explain the importance of blending personalization and automation in the right balance to effectively cultivate referrals. When building your outreach to existing…

Ep #280: Referral Q&A

Ep #280: Referral Q&A

In this Q&A episode, we dive deep into a question from one of my Referring Machines program participants. Her question is about overcoming certain challenges in getting referrals in a specific service area. I break down the question into four distinct parts and unpack each one to help you understand the underlying factors and strategies…

Ep #279: If an Attorney Can Do It

Ep #279: If an Attorney Can Do It

Lasting investments in your business can be the scariest to make. Not only because they require a financial investment but because they will ask you to shift your mindset, change how you do things, and need your commitment. But when you take the leap to make a lasting investment, it changes everything. And your business…

Ep #277: If a CPA Can Do It…

Ep #277: If a CPA Can Do It…

Whether you’re a brand-new listener or a long-time listener, there is nothing like hearing from a business owner – like you – who is having referral success. What are they doing differently, and how is it working for them? Let’s find out! I had the pleasure of interviewing one of my Building a Referable Business…

Ep #273: My Leads Framework

Ep #273: My Leads Framework

Do you know how to avoid the rocking horse syndrome inside your business? By having the right leads framework. Every day as a business owner you make a multitude of decisions. From mundane ones to important ones. Little ones to big ones. Some decisions are inconsequently to the growth of your company. But the decisions…