In a crowded marketplace, it can be challenging for businesses to differentiate themselves. However, for others like Nathalie Ekobo, the challenge is not in standing out, but rather in communicating the full extent of their services. As a business and energy coach and a member of Building a Referable Business, Nathalie has firsthand experience with…
Did you know that 9 out of 10 real estate agents are failing? In this episode, we’re diving into the world of real estate with a conversation about building a referable business in the industry. Our guest, Alex Mayer, is a successful real estate agent in Rochester, Minnesota, and in this episode, he shares his…
Join me for an inspiring interview with Fabi Preslar, the owner of Spark Publications, a business celebrating its 25th year. A member of our coaching program, Building a Referable Business, Fabi specializes in custom design for magazines, catalogs, and books, and in this episode, she shares her success story, including how she has achieved 15…
Today, I am chatting with Adam Goldman, a franchise consultant and coach with FranChoice. Adam is also a member of our coaching program, Building a Referable Business. Get ready to listen in as he talks about his referral success, including his closing ratio with referrals vs. with other lead sources and how many more referral…
Running a business will never follow a straight line, but the journey will provide you with some amazing clues on how to handle whatever comes your way. Last week on episode #250, I asked my husband how many business models I’ve had over the years, and let me tell you, we were both stumped. I…
It’s celebration time! To mark the 250th episode, I am spicing things up by bringing on a very special guest: my husband! That’s right, folks – he’s dusting off his microphone and taking a trip down memory lane to answer 10 questions about my business. And let’s just say, he better have been paying attention because I…
The roots of a relationship are crucial for growth. It’s not enough to have surface-level connections with potential referral sources. Instead, the focus should be on building deep and long-lasting relationships that cultivate trust and consistency. In this episode, I challenge the common tactics used in referral-based business growth, including asking, compensating, and gimmicks. These tactics can damage…
It’s the age-old question: how do you generate more referrals for your business? It’s no secret that referrals are the easiest way to bring onboard new clients. But why is there so much confusion around the best way to generate them? In this episode, we’ll dive into the importance of referrals as a primary focus…
Do you ever find yourself confused about the different terms used in business, such as referrals, affiliates, and joint venture partnerships? While these terms may seem interchangeable, each one requires a different approach to incentivize individuals or businesses to bring in clients, and it’s important to understand the distinctions between them and how they can…
Have you ever heard the saying, “Complexity is the enemy of growth”? When it comes to building a referral-based business, this couldn’t be more true. That’s why, in this episode, we’re going to talk about applying the KISS method to your referral strategies to keep things simple. Now, I know what you’re thinking: How can…