When developing a referral strategy, it is crucial to differentiate between the client experience and the referral experience. While the client experience may include moments where referrals can be generated, the referral experience is specifically targeted at existing referral sources. To effectively build a referral strategy, it is necessary to categorize individuals into three groups:…
While I often teach specific referral strategies, other opportunities may arise in your business that can be used to generate referrals. By applying what I call the “Stacey lens” to these situations, you can identify these opportunities and create a referral-focused approach. Some examples of these unique opportunities are launching a new website, hitting a…
Are you receiving inconsistent referrals? Maybe you get a few referrals every once in awhile, but they are sporadic at best. And when you do get referrals, you have no idea why they’re happening (though you’re grateful). I bet you’ve experienced a few of the side effects of inconsistent referrals. We dive into those side…
Imagine your business as a thriving ecosystem, where every part of it works together to create a sustainable environment for growth. Your referrals work the same way within a referral ecosystem. Many teach there is one way to generate referrals (you know it, the tired and awkward suggestion to “ask for them”). But we know…
In a crowded marketplace, it can be challenging for businesses to differentiate themselves. However, for others like Nathalie Ekobo, the challenge is not in standing out, but rather in communicating the full extent of their services. As a business and energy coach and a member of Building a Referable Business, Nathalie has firsthand experience with…
Did you know that 9 out of 10 real estate agents are failing? In this episode, we’re diving into the world of real estate with a conversation about building a referable business in the industry. Our guest, Alex Mayer, is a successful real estate agent in Rochester, Minnesota, and in this episode, he shares his…
Did you know that there’s a science behind referrals? In this episode, I’ll be walking you through a few key points about this science. You will get to hear about the specific method I use to generate referrals and get a better understanding of how it works. You’ll also get the full breakdown of how…