You can get off the "always hustling salesperson" treadmill and grow your business with greater ease!
You go from 3 referrals in a year to consistently receiving more than 40 in a year without asking, manipulation or incentivizing.
My guess is that when you started your business you wanted to help people, you are good at what you do - the expert - and you wanted to run your own show, have freedom.
But that didn’t mean you signed up to become the always hustling business owners, the always hustling salesperson.
You didn’t start a business to be worried about where your next client will come from, wondering how you’ll fill the pipeline with prospects, concerns about hitting revenue targets, make payroll.
And one thing you desire is to have consistent clients, consistent sales, so you can focus on all the other things you want to accomplish in your business – expanding, growing, doing less while making more money, saving time, finding your joy again.
There is a way… your desire is possible…
The sad truth is you’ve been told that to receive referrals,
"you have to ask."
Well, that's just dead wrong.
"you have to ask."
What if you could transform your business by NOT asking for referrals?
What if you could fill the pipeline with new prospective clients AND be seen as their “go-to” expert and resource, instead of the "always hustling" salesperson?
What if you could be seen as an authentic, genuine and highly-valued expert right from the start of a business relationship?
What if you didn't have to waste hours of time cold calling, cold emailing, stalking people on social media or networking every night of the week?
What if you could make more money, liberate your schedule — and finally run your business without it running you?
And what if you could have all of this without a massive investment of time or money?
You can. IT'S POSSIBLE!
But you have to know what to do, how to do it and when to do it.
You need a plan. You need a proven step-by-step process to follow so you get it right the first time.
Ultimately you need a path - the right roadmap - to move from Referral Ninja Beginner to a Referral Ninja Master!
Hear from some Referral Ninja Masters who followed the roadmap...
HF Financial/Mass Mutual
“I chose Stacey's program because she is a straight-shooter and I trust her. Before I started the Growth By Referrals program, I only received about 3 referrals per year but now - I have more than quadrupled my referrals and doubled my number of referral sources sending me referrals! Because I had received referrals in the past, I knew I was capable of receiving more. I just needed a process to release those hidden referrals but I just didn't know how. Stacey taught me how to unlock it.”
“Our bookkeeping firm averaged about 2 referrals a month before the Growth By Referrals program. After following the program, my monthly referrals increased to 6! From about 20 referrals per year to more than 70 in a year... I experienced an increase of 350% in referrals. The Growth By Referrals program is a well-thought out training that allows you to dig deep into your process of client acquisition and helps you automate steps that are crucial in keeping top of mind with your referral sources!”
Lawyer and Owner
“Before I joined the GBR program, I received on average 4 referrals a year. Now we receive 3 to 4 referrals per month, averaging 40 referrals a year! I had tried other sales programs – demanding I call people, get meetings, ask for referrals – and I would leave almost in tears after every training session, because I’m not a salesperson, I’m a lawyer. The GBR program allows me to be authentic AND have results."
Architect & Founder
Ho & Lacy
"We are receiving 3 referrals a week for the last few months! This is from receiving more referrals from existing referrals sources and creating new referral sources, new people referring us. I knew this system would work as long as I put the work in, but I never expected to see results this quickly. It’s a no-brainer to enroll in GBR. And for anyone hesitating to make the investment, I can say that in less than 9 months GBR has already paid for itself in the new clients I've brought in from the increase in my referrals."
Real Estate Agent
"I joined the GBR program and it was a real shift for me because it’s been ingrained in me to ASK for referrals, all the time, every time. After starting GBR, I immediately stopped what I was doing and then the magic started. I’m actually receiving more referrals and repeat business than before. I’m focused on my true referral sources and saving time allowing me space to give great service to my current clients. Plus by spending less money and time not trying to be “everything to everybody” in my database, but focused on my referral sources has made me more profitable too!"
“When I joined the GBR program my goal was 25 referrals in my first year. I hit my goal in the first 6 month with 27 referrals received. Now, 9 months in I have received 42 referrals! And I still have 3 more months to go to complete my first year!
Introducing the Growth By Referrals Program!
The Growth By Referrals online program provides the roadmap that will guide you through building a referral generating plan in your business, month by month. NOW.
In just 5 easy-to-implement steps, you'll create, execute and automate your referral plan so you’ll know what to do, who to do it for and what to say through the entire process.
This program includes 6 modules, detailed below. Each module provides you with:
Video Tutorial with Mini-Lessons walking you through without overwhelm
A Workbook to help you complete each step and keep everything together
Proven Templates, so you don’t have to create any documents from scratch
Upload Your Work to be reviewed by Stacey for direct feedback, support and accountability
Expert Tips to help you define the referral strategy that fits you
The Right Words so you'll plant referral seeds and use the right language every time
Earn Badges as you work through the program - showing your progress and providing encouragement
So what’s in the
Growth By Referrals Program?
Each of these 6 modules are the building blocks to your ultimate referral plan.
Growth By Referrals Program?
Laying the Groundwork
It's crucial we build our referral generating plan with the right mindset for success. This starts by understanding the definitions of terms we use throughout the program and being crystal clear on the how we generate referrals without asking. We also need to make sure we start tracking our referrals so we can track our progress throughout the program.
By the end of Module 1, you’ll understand:
- The crucial difference between the Client Experience (CX) & the Referral Experience (RX)
- The mindset and philosophy of how we generate referrals without asking
- How we reward the right behavior in our referral sources
- The basic tracking of referrals received (advanced tracking comes later in Module 5)
Precise Referral Source Identification
Now that the groundwork is laid, we turn our focus to the first important step in our referral explosion process… identifying our referrals sources. It's important we understand “who” we are building our referral experience for because with our precise list of referral sources we'll save so much time and have a targeted focus for your business growth.
In this Module you'll:
- Learn the 4 types of referral sources and the only 2 we focus on to leverage our results
- With laser precision, we identify your referrals sources using specific templates to cut your workload down tremendously
- Walk through different referral source scenarios and how to prioritize your referral sources
- Take the important step to set your referral goals for the program.
Build Your Referral Experience (Plan)
Every Referral Experience Plan needs to have a few key touch points so you remain top of mind and in the subconsciousness of your referral sources. This is the foundation from which all successful referral plans are built. This module provides you with the 4 “must haves”, examples of what other students have done and ideas for touch points to get you through building your plan.
I’ll teach you:
- How to keep the referral experience simple and refreshing, not annoying or confusing
- The 3 Platinum Principles of referral growth — plus the Memory Runway, Minding Your M&Ms and more
- The 4 “must have” touch points plus some “nice to haves” — so you have a referral experience plan laid out without having to stress about what to do.
- How to discover your uniqueness, so you connect on a deeper level with your referrals sources
- And...how to do all of this on a shoestring budget and in record time!
And you’ll receive:
Referral Experience Plan Template – to help you plan out your activities and see where to simplify further
Sample GBR Student Plans – Real-world examples of referral plans, designed and tested by GBR students
Kickoff Touch Point Language – the correct language for our first touch point. (*The positive feedback on this one always surprises the GBR students.)
Language: Planting Fruitful Referral Seeds
The language you use throughout your referral experience is the secret sauce of the process. Once we know who your referral sources are and we have created your referral experience plan of touch points to take care of our them in a memorable and meaningful way, we need to use the right language to continuously plant referral seeds. Planting referral seeds is critical to impact and move how your referral sources think about you, allowing you to plant referral in their subconsciousness.
But you don’t have to figure out what the right language is to use… I provide you with the framework or outline of the referral seed formula, so you confidentially know how to plant referral seeds. PLUS: you receive more than 20 “referral seed” ready scripts already created for you to use.
Scripts and Language include:
- The multiple ways to write a perfect thank you card for a referral received
- Specific touch point language based on time of year
- Multiple examples of touch point language – use exactly as is or to get your ideas flowing
- How to close the loop with the referral source to plant more referral seeds
Plan Implementation & Tracking
Execution is how you see results. Pretty much true with anything in life. Our process is no different. Now that you have all the pieces built you need… referral sources, year-long referral experience plan and custom referral seed language… now you need to implement. This module will walk you through – with step-by-step instructions – how to systematize, delegate, outsource and automate your referral experience plan. Our goal is to receive more referrals through as little as time possible.
- How to break your plan down into easy steps based on type of touch point (screen shots)
- How to load your touch points into your existing workflow
- The best way to involve help by delegating and outsources parts of the plan
- A specialized advanced tracking template to make sure you track the right results
Hello Referral Ninja Master
You now have all the parts you need to unleash your referral explosion. As you start to implement on your referral experience plan, your next step is to learn the final pieces to move you to a Referral Ninja Master. First up are tracking your results on a quarterly basis through our specific tracking document. We provide you the key metrics to track, you upload it quarterly so we can track your results.
But as a Master, you also need to be comfortable having next level conversations with your referrals sources so you can change the quality of referrals you receive. Plus, you have to increase your close ratio of the referrals sent to you. Learn these key conversations plus track your success and you will be a Referral Ninja Master.
- The exact process to change the quality of referral received
- The exact script to use when meeting with referred prospects so they close themselves
- A tracking dashboard broken down into 3-month increments to track your referrals received along with a few other key metrics
- The ability to load your results right into the system every 3-months and have us review your progress!
I've Got the Best Clients in the World
RevGrow (B2B Lead Gen)
"We love working with Stacey and this program! In our first 3 months on the GBR program we received 12 new referrals and then 36 referrals in a year. We know the program will help us exceed our growth goals moving forward. We now realize that generating new clients by referrals is a powerful weapon in our arsenal. Plus referred prospects are easier to close because they are a warmer prospect with less of a hurdle to overcome and truly accelerate sales conversations."
Attorney & Partner
Rawls, Scheer, Clary & Mingo
“Before working with Stacey’s GBR program my referrals were around 6 to 7 a year. I grew that number to 12 referrals within the first few months of starting the program and a year later, hit 27 referrals! But the best part is that now I grow my practice following the GBR model. I have for the past 6 years had amazing results, consistently hitting 40 referrals per year! Last year I received 47 referrals"
Farris Cooke CPA Firm
“ The GBR program taught me to identify who my true referral sources are which means I control the time I spend. I can happily avoid the "let's meet and see how we can help each other" invitations, freeing up time. The GBR program helped me convert my referrals from hap-hazard to a well-thought-out, focused system. I am experiencing referrals like never before...20 referrals in just three months!"
We love giving bonuses! But our bonuses aren't just to make it look like you are getting a lot more resources you'll never need or use. Our bonuses are included to compliment what you learn in the GBR program. The goal of the bonuses is to help you make progress faster and easier by tackling needs you may have that's out of the scope of the GBR program.
So… let's review your FIVE (5) FREE bonuses worth $10,000.
#1 Want to Start Fast and the Right Way?
[The Bonus Roadmap]
I’m about to layout all of the bonuses for you below. And if at any point you start to think – “This is awesome but where do I start?” Well this bonus anticipated that and was created for just that moment. It is a quick roadmap you can follow to know where to start based on your current situation. It will walk you through all the bonuses and how they intersect with the GBR program. Just keep this bonus handy and allow it to lead the way!
#2 Need More People Referring You?
[Increasing Your Referral Sources Training]
If you feel like you need more people referring you (called referral sources) to be successful…I hear you. Most people find themselves in this place. But don’t worry – I have you covered.
I will teach you in this training my system to increase your referral sources. We will identify your ideal referrals sources (clients and/or COIs), grow your referral sources following the “Running 5 and Keeping Warm” process and I will provide the language to use for clients and COIs who haven’t referred you yet.
#3 Looking for a Community to Connect With and Ask Questions?
[GBR Student Only Private Facebook Group]
Welcome to your new community… join the other students of the Growth By Referrals program inside this private community where you can ask questions, provide encouragement and support each other on your journey to a referral explosion. And you are a member of this community for life!
#4 Want Nothing Holding You Back from Launching Your Plan?
[Referral Specific Printed Cards]
Your first touch point as you create your referral plan is called the Kickoff Touch Point and this is the one (and only) time everybody sends the same touch point. So, I am going to mail you your first set of "referral-planting" cards you can use to send out that Kickoff Touch Point. Now nothing stands in your way of getting started the right way... well, except for maybe stamps!
#5 Special Future Support
[3 Months of Referral Ninja Inner Circle]
What if you need more support after you’ve launched your referral generating plan? What if you want to choose from touch point ideas already created? What if you want me – Stacey – to create your referral seed planting language? What if you want a little bit more hand holding and support? We absolutely have your covered. You will receive 3 months of membership in our Referral Ninja Inner Circle and if you decide to continue, can pay the low monthly subscription rate after your 3 months is up.
*Membership in the Inner Circle starts at the beginning of your 9th month (from date of investment) to help you finish your first year strong and kick off a successful 2nd year!
Who is this program for?
You do excellent work...no one refers people when their work or service is crap, makes excuses and doesn't take good care of people.
Who is this program NOT for?
If you like asking for referrals and don’t want to stop. That mentality contradicts what this program teaches. You have to be willing to put your referral sources first and actually care about them... and then you'll reap the benefit of your actions.
If you like cold calling, incessant networking and stalking people on social media and don't want to stop, this program won’t be a good fit for you. This program cultivates meaningful relationships.
If you know you can't commit to doing a little bit of work to reap a huge reward. While the time you spent building your referral experience plan and executing on it is minimal, there is work involved. There are no magic bullets!
HOW DO I GET STARTED &
HOW MUCH DOES IT COST?
HOW MUCH DOES IT COST?
Your investment is a ONE TIME PURCHASE.
Once you pay-in-full or complete your payment plan, you have lifetime access to the program.
As soon as you purchase the program you will be emailed a unique username and password so you can access the entire course immediately. All modules are digital and the templates, workbooks, scripts and other resources are downloadable. With your username and password, you’ll also have access to The Bonus Roadmap (Bonus #1) and Increase Your Referral Source Masterclass training (Bonus #2) immediately. Also immediately, you'll receive a link to join the student-only, private Growth By Referrals Facebook group (Bonus #3). The Printed Kickoff Cards (Bonus #4) are mailed within 14 business days. The 3 Months of Referral Ninja Inner Circle (Bonus #5) is delivered at the 9 month mark!
14 DAY Money Back Guarantee
If you feel this course is not right for you AFTER completing and uploading your work from Modules 1 through 3 within the first 14 days of purchase, we will refund your money - with no fuss and a smile included!
To show Module 1 through 3 completion,
you must upload all of the work to the GBR online portal for modules 2 and 3 (there's no work to upload for module 1) before the 14th day and email us for a refund.
[Please note the refund policy is different for the VIP program level
and can be accessed on the check-out page by clicking the VIP "Enroll Now" button below.]
Or Pay in Full for $1,497!
6 Video Modules complete with mini-lessons
ALL Tools & Resources including Templates, Scripts, Referral Plan Samples from other GBR students & Touch Point Examples
Ongoing Access (year after year)
Full, Instant Access
All Future Course Updates
ALL the Bonuses (Total Bonus Value: $10,000)
Or Pay in Full for $4,997
EVERYTHING with Independent Study level PLUS
2-HOUR “Get It Done” Part 1 Session with Stacey
ONE Customized Referral Plan for Existing Referral Sources
2-HOUR "Get It Done" Part 2 Session with Stacey
Cultivation Process Built to Develop New Referral Sources
3 Quarterly 1-Hour Check-In Calls (throughout year)
END OF YEAR 90-Minute Call to Develop Plan for 2nd Year
EMAIL ACCESS for One Year
ALL the Bonuses (Total Bonus Value: $10,000+)
- 6 Video Modules with ALL Tools & Resources (Templates, Scripts, Samples & Examples)
- Ongoing Access
- Full, Instant Access
- All Future Course Updates
- ALL the Bonuses (Total Bonus Value: $10,000+)
EVERYTHING with the Independent Study level PLUS
- 4-HOUR “Get It Done” Session with Stacey
- ONE Customized Referral Plan
- 30 DAY Check-In Call
- 3 Quarterly Calls
- EMAIL ACCESS for One Year
- END OF YEAR Referral Plan Refresh
- ALL the Bonuses (Total Bonus Value: $10,000+)
I hope you join us inside the GBR Program, but don't take my word for why you should join...
O’Connor Insurance Associates
“Comparing two quarters, one where we weren’t on the plan and to one where we were… we have received 77% more accounts resulting in 115% INCREASE in new clients from referrals! It's all from following the GBR referral plan. I am ecstatic!”
"After starting the GBR program, it was exciting to see the referrals increase and then keep rolling in. It was fun to hit the double-digit mark of referrals received so quickly and my business has definitely been enhanced. And I love that Stacey really cares about her students!"
“Stacey worked with our team of financial advisors to help us craft a customized referral generating plan. Very quickly we increased our referrals by 30%. Then at the end of our first year, our referral generation was up over 70%. Without Stacey, this success would not have been possible."
Yvette Jett Reynolds
"OMGosh!" I GOT MY FIRST REFERRAL... doing it the Stacey Brown Randall way. And I not only received my first referral but I also CLOSED my first referral using the First Meeting Script that's a part of the Growth By Referrals program. I did it step-by-step and it worked!"
"We've been following the First Meeting Script within the GBR program almost to a "T" and it works incredibly well! From just this script alone, we have 20x the ROI of the GBR program, not to mention our increase in referrals!"
Real Estate Agent & Stager
“Before I got serious about my referrals - I received about 6 or 7 a year. Then I put a referral plan in place and in 6 months received 12 referrals. But the real excitement came when I received 12 referrals in one quarter… I received the SAME NUMBER of referrals in one quarter than I had received the entire year before."
McDermott IP Law
“In the first quarter of this year I have received 32 referrals. At this pace I will well exceed my goal of 60 new referrals this year.”
Staged & Styled Santa Barbara
“Cultivating the right referral sources was integral to growing our business. Stacey’s Growth By Referrals program is the referral plan I follow – and it works! I’ve booked more jobs this month alone, all from referrals!”
“With most of my leads coming through the internet searches and Houzz, I shifted to focus on referrals for the first time when I joined the Growth By Referrals program. I am thrilled that in my first year I generated 14 referrals (even during COVID).”
International Minute Press
“Following Stacey’s program…in just the three weeks…we’ve seen a huge increase in business including 3 referrals. This program works!”
The Car Chick
“I have a plan now, a strategy for the year. I know exactly what I’m doing, when I’m doing it, who I’m doing it for, and why I’m doing it. And I’ll be able to clearly budget for it as well, so I know how much I’m spending, and I’ll be able to track to see what my results are.”
Southern Home Services
“I have been working off referrals for 15 years, and I didn’t realize how concise of an actual systematic approach I need to take compared to what I had been doing. The GBR program really lays out a substantial, universal plan that works!
Frequently Asked Questions
Hey there. I’m Stacey Brown Randall, the creator of the powerful and proven Growth By Referrals program.
But I didn’t start out knowing who to generate referrals without asking. In fact, I wasn’t sure it was even possible. But to understand how this process came to life, let me quickly back up for a minute and tell you how I created this “no-asking” process.
When my first business failed in 2012, the process was painful, and the lessons learned were tough to accept. At first.
Then I opened myself up to learn from those painful lessons because I never wanted to live through the business failure experience again. Financially, emotionally and mentally – it just wasn’t an option. (Nor could my ego take another hit like that.) Can I get an amen?
So when I started my next business I knew I had to create a system that would generate new clients – in a way that worked for me – and that “way” was going to either make or break business #2.
I figured out that the most efficient way to increase my sales numbers would be generating new clients through referrals… hallelujah, solution found! Or so I thought.
Unfortunately, all the information from the “experts” on generating referrals said I had to “ask” for them or “pay” for them or gave me ridiculous “gimmicky” advice.
I hated it all!
It just didn’t fit who I am. And I’m thinking you can relate.
I had a hunch – based on learning why referrals happen in the first place – that you should be able to generate referrals without asking, paying, or worse, using manipulation tactics.
I knew that my idea of generating referrals without asking was going against the grain, but no matter how much I believed it, it didn’t matter at all if I couldn’t prove it. So, I set out to prove it.
And prove it I did.
I cracked the code on generating referrals without asking, without manipulation and in an authentic way.
I found a way to attract referrals in a systematic — not random — process that works for anyone who uses it.
In my first year I received 112 referrals. And now, six years later I am still receiving triple-digit referrals consistently, year over year.
But my clients’ success is most exciting. They are the real proof that this system works for different kinds of business owners in different industries.
They’re reporting results like:
“quadrupled referrals in one year”
“20 referrals in two months”
“57% of new clients generated by referrals in record time”
“from 4 referrals a year to 40 in one year”
Would those kinds of increases in referrals help your business?
A referral plan doesn’t have to be complicated, complex or expensive.
But you do have to have a plan in place for your referrals to grow.
The Little-Known Secret About Referrals
As a business owner or professional yourself, I’m sure you already know how valuable referrals are to your sales. It’s always easier to make a sale when someone recommends you to a prospective client.
After all, 84% of buyers begin their buying process because someone took time to refer them, because of a trusted recommendation.
When a prospect is referred to you, they:
Have a built-in positive feeling about you
Start their relationship with you at a higher trust level
Are quicker to close
And are less price sensitive