Ep #141: Breaking Down Layer #2 of Your Referral Strategy
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Here’s Some Episode Highlights:
Just a quick note: Since we released this episode and how we teach the layers of a referable business, we have improved the concept of “layers” or “building blocks” to be more holistic. With this in mind, below we have linked to the new “Building a Referable Business Roadmap” which outlines all 18 strategies we teach. You will notice the overlap with what I teach in this episode but the document you download will look different.
The breakdown of the 6 layers of the referral strategy continues with this episode.
On episode #138, I broke down layer #1 which is the Existing Referral Source layer.
Then on episode #139, you met David Ferguson, Growth By Referrals client and financial planner who shared what it was like identifying his referrals sources as he built layer #1 of his Referral Strategy in his business.
Now we move to layer #2, our potential or soon-to-be referral sources.
This second layer focuses on those people we wish would refer us. We need to identify them and cultivate them correctly so they start to refer us. This layer is our Potential Referral Sources.
I break it all down on this episode.
I suggest you download the Building a Referable Business Roadmap – an expanded take on the layered approach.
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If you need to go back and catch up on our series on Referral Sources, here’s the previous episodes:
In episode #135 we pulled together our referral sources from the last few years plus rated our relationship with them.
In episode #136 , we used those results to calculate two very important numbers – our average referrals for the year and our referral explosion potential (if we’re willing to do the work)!
And in episode #137 we learned how to determine which of our referral sources are active or inactive.
Make sure to jump into our Referrals Without Asking Facebook group to ask your questions and share your thoughts!
And here’s one more resource that can help you correctly identify your referral sources… our Identify Your Potential Referral Sources workbook. Check it out after you download it.
Here’s How I Can Help You Generate More Referrals:
- Take the Referral Ninja Quiz to test your skills and abilities at generating referrals. (FREE)
- Check Out Our February Live and On-Demand Training… we’ve scheduled our February Challenge, so get registered to join in on the fun and learning PLUS we have multiple on-demand video trainings ready for you.
- Buy my book – Generating Business Referrals Without Asking – and learn how to generate referrals through my 5 steps. (LESS THAN $16)
Next episode is #141 and you’ll meet a business owner who built out her referral strategy pre-COVID focusing on layer #1. Then she switched gears to bring layer #2 front and center. Her success is incredible!