Ep #137: Clarifying the Who

We’re on Day 2 of the 5 Days to Jumpstart Your Referrals Challenge and it’s not too late to join us. Join us now and we’ll get you caught up. Sign up now!

Here’s Some Episode Highlights:

By now I hope when I ask who is the most important person in your referral strategy or process, I hope without hesitation you say… “the referral source”.

We’ve been on a roll through the last few episodes digging in to these very important humans.  And with this episode we go one step further to determine who might refer us this year.

I do encourage you to go back to episode #135 as we pulled together our referral sources from the last few years plus rated our relationship with them.

And episode 136 where we used those results to calculate two very important numbers – our average referrals for the year and our referral explosion potential (if we’re willing to do the work)!

And now we are going to discuss one more point that helps us understand who might refer us this year.

And that is who is active and who is not active.

I dig in to help you understand who you get referrals from – by category – and then considering who you should consider active or inactive.

Because an inactive referral sources needs to be cultivated back into referring you (though it’s not always possible).

Make sure to jump into our Referrals Without Asking Facebook group and ask your questions as you complete this exercise!

Here’s How I Can Help You Generate More Referrals:

  1. Take the Referral Ninja Quiz to test your skills and abilities at generating referrals. (FREE)
  2. Check Out Our January Live and On-Demand Training…  we’ve scheduled our January training, so get registered to join in on the fun and learning PLUS we have multiple on-demand video trainings ready for you. 
  3. Buy my book – Generating Business Referrals Without Asking – and learn how to generate referrals through my 5 steps. (LESS THAN $16)

Coming Up:

Next episode is #138 and I’m going to show you how to break down the first layer of your referral strategy.

Similar Posts