Episode #015 Show Notes:
Before we dive in to the 5 steps, you may want to download the 5 Steps to Generate Referrals cheat sheet. It will help you to easily follow along as I go through each step in this episode.
Here are some highlights:
One of my favorite referral myths to bust is that generating referrals takes a ton of time...like hours and hours every week.
It just doesn't.
Now it does take work...but not the hours and hours that people believe it takes. And if clients drop "ready to go" into your lap because they have been referred, then doing a little bit of work will be worth it.
Here are the 5 steps to follow...
Step 1: Id the Who
You need to know who refers you or who you would like to be referring you.
Step 2: Immediate Thank You Follow Process
Having a process you follow to immediately thank someone for a referral is key to making sure they feel thanked for their action (of referring you)
Step 3: Create a One Year Plan
You need to have an outreach plan that you do throughout the year to be meaningful and memorable and stay top of mind with your referral sources.
Step 4: Plant Referral Seeds
You need the right language to plant referral seeds when you reach out to your referral sources throughout the year.
Step 5: Automate and Measure
While your referral sources need an experience, you need a process that you can manage and then track your results.
Again, make sure you download the important one-page cheat sheet I talk about in the episode to help you keep the 5 steps in one place.